Ji, Mingjie; Wong, IpKin Anthony; Eves, Anita; Leong, … - In: International Journal of Contemporary Hospitality Management 30 (2018) 4, pp. 2132-2152
Purpose: The purpose of this study is to investigate how the presence of other customers in restaurant social settings becomes a resource (referred to as “customer-to-customer interaction” or “C2CI”) to co-create an escape dining experience and stimulate dining outcomes, namely, food...