Wahl, Julian; Füller, Johann; Hutter, Katja - In: Marketing Review St.Gallen 39 (2022) 6, pp. 30-38
In crowdsourcing contests, managers have to process hundreds of potential solutions on different topics and from different perspectives. This is resource-intensive, and the cognitive limits of humans are quickly exceeded. Applying contemporary AI-based language models is a promising way to help...