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Search: person:"Faber, Ronald J."
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Consumer behaviour
9
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9
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7
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English
20
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Faber, Ronald J.
25
Duff, Brittany R. L.
5
Huh, Jisu
4
O'Guinn, Thomas C.
4
Chinchanachokchai, Sydney
3
Faber, Ronald J
3
Vohs, Kathleen D.
3
Christenson, Gary A.
2
O'Guinn, Thomas C
2
Shin, Wonsun
2
Stafford, Marla Royne
2
Cho, Soyoen
1
Faber, Ronald J, et al
1
Fung, Anthony
1
Hanson-Rasmussen, Nancy
1
Lutchyn, Yuliya A.
1
Mitchell, James
1
Nan, Xiaoli
1
Shah, Dhavan V.
1
Vargas, Patrick T.
1
Wan, Fang
1
Youn, Seounmi
1
Zwaan, Martina de
1
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Journal of Consumer Research
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
International journal of advertising : the quarterly review of marketing communications
2
Psychology & marketing
2
Advertising theory
1
Advertising, promotion, and new media
1
Asia Pacific Journal of Marketing and Logistics
1
Handbook of consumer psychology
1
International journal of advertising : the review of marketing communications
1
Journal of advertising
1
Journal of consumer marketing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Research in consumer behavior
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Transformative consumer research for personal and collective well-being
1
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ECONIS (ZBW)
19
OLC EcoSci
5
RePEc
4
Other ZBW resources
1
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1
Using gay models in mainstream media : an expanded match-up hypothesis perspective
Chinchanachokchai, Sydney
;
Hanson-Rasmussen, Nancy
; …
- In:
Journal of consumer marketing
40
(
2023
)
1
,
pp. 102-111
Persistent link: https://www.econbiz.de/10013536009
Saved in:
2
Special section introduction: reimagining advertising research : 50 years and beyond
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 535-538
Persistent link: https://www.econbiz.de/10013417529
Saved in:
3
Angry birds vs. sudoku : how different types of tasks in multitasking affect ad memory and mind wandering
Chinchanachokchai, Sydney
;
Duff, Brittany R. L.
;
Faber, …
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 411-424
Persistent link: https://www.econbiz.de/10012695170
Saved in:
4
Distracted mind : the effects of multitasking and mind wandering on consumer memory for ad content
Chinchanachokchai, Sydney
;
Duff, Brittany R. L.
;
Faber, …
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 631-654
Persistent link: https://www.econbiz.de/10012260242
Saved in:
5
A practical guide to experimental advertising research
Vargas, Patrick T.
;
Duff, Brittany R. L.
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 101-114
Persistent link: https://www.econbiz.de/10011686472
Saved in:
6
A new look at associative learning in advertising : can messages influence contextual associations?
Lutchyn, Yuliya A.
;
Faber, Ronald J.
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10011529724
Saved in:
7
Advertising, promotion, and new media
Stafford, Marla Royne
(
ed.
);
Faber, Ronald J.
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011510115
Saved in:
8
The future of consumer decision making in the age of new media promotions and advertising
Faber, Ronald J.
;
Stafford, Marla Royne
- In:
Advertising, promotion, and new media
,
(pp. 351-365)
.
2015
Persistent link: https://www.econbiz.de/10011708761
Saved in:
9
Peeking under the curtain and over the horizon : the reflections of another former editor
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 289-295
Persistent link: https://www.econbiz.de/10011313241
Saved in:
10
The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen
;
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
Saved in:
1
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