Using gay models in mainstream media : an expanded match-up hypothesis perspective
Sydney Chinchanachokchai, Nancy Hanson-Rasmussen and Ronald J. Faber
| Year of publication: |
2023
|
|---|---|
| Authors: | Chinchanachokchai, Sydney ; Hanson-Rasmussen, Nancy ; Faber, Ronald J. |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 40.2023, 1, p. 102-111
|
| Subject: | Diversity | Gay ads | Luxury advertising | Match-up hypothesis | Werbung | Advertising | Homosexualität | Homosexuality | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-02-2022-5179 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013536009