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  • Search: person:"Fam, Kim‐Shyan"
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Year of publication
Subject
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Consumer behaviour 34 Konsumentenverhalten 28 China 17 Advertising 11 Asia 8 Islam 8 Marketing 8 Advertising effects 7 Cultural identity 7 Kulturelle Identität 7 Marketing management 7 Marketingmanagement 7 New Zealand 7 Religion 7 Werbewirkung 7 Asien 6 India 6 Werbung 6 Women 6 Customer satisfaction 5 Food consumption 5 Islamic finance 5 Islamisches Finanzsystem 5 Jugendliche 5 Kundenzufriedenheit 5 Malaysia 5 Sales promotion 5 Social values 5 Verkaufsförderung 5 Youth 5 Consumer culture 4 Einzelhandel 4 Hong Kong 4 Indien 4 International marketing 4 Internationales Marketing 4 Lebensmittelkonsum 4 Retail trade 4 Soziale Werte 4 Age group 3
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Online availability
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Undetermined 54
Type of publication
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Article 114 Book / Working Paper 9
Type of publication (narrower categories)
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Article in journal 51 Aufsatz in Zeitschrift 51 research-article 18 Collection of articles of several authors 6 Sammelwerk 6 Aufsatz im Buch 2 Book section 2 Aufsatzsammlung 1 Konferenzschrift 1 back-matter 1 conceptual-paper 1 editorial 1 non-article 1 viewpoint 1
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Language
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English 91 Undetermined 32
Author
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Fam, Kim Shyan 64 Fam, Kim-Shyan 35 Fam, Kim‐Shyan 19 Yang, Zhilin 18 Waller, David S. 15 Richard, James E. 10 Li, Yongqiang 9 Krisjanous, Jayne 8 Merrilees, Bill 7 Seo, Yuri 7 Grohs, Reinhard 6 Holdsworth, David K. 6 Jozsa, Laszlo 6 Fam, Kim-shyan 5 Chow, Cheris W. C. 4 Gazley, Aaron 4 Hiram Ting 4 Hyman, Mike 4 Kadirov, Djavlonbek 4 McNeill, Lisa S. 4 Waller, David 4 Wan, Wendy W. N. 4 Cheah, Jun-Hwa 3 Chung, Kim-choy 3 Cruz, Angela Gracia B. 3 Goh, Tiong 3 Insch, Andrea 3 Sun, Susan 3 Wu, Peiguan 3 Zhang, Honghong 3 Biggemann, Sergio 2 Buchanan-Oliver, Margo 2 Butt, Muhammad Mohsin 2 Campbell, Charles 2 Cham Tat Huei 2 Che, Yu 2 Chow, Raymond P. M. 2 Chung, Kim‐Choy 2 De Run, Ernest Cyril 2 Edu, Tudor 2
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Institution
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MAG Scholar Global Business, Marketing & Tourism Conference <27., 2017, Katowice> 1
Published in...
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Asia Pacific Journal of Marketing and Logistics 9 Asia Pacific journal of marketing and logistics 7 Journal of business ethics : JOBE 7 Qualitative Market Research: An International Journal 7 Industrial marketing management : the international journal for industrial and high-tech firms 5 Journal of Islamic marketing : JIMA 5 Psychology & marketing 4 Qualitative market research : an international journal 4 The journal of consumer marketing 4 Journal of Consumer Marketing 3 Journal of advertising research 3 Journal of business research : JBR 3 Journal of consumer behaviour : an international research review 3 The international review of retail, distribution and consumer research 3 Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken 2 Asia-Pacific journal of business administration 2 European journal of marketing : EJM 2 International marketing review 2 Journal of Business Ethics 2 Journal of East-West business 2 Journal of Islamic Marketing 2 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 2 Journal of marketing 2 Journal of promotion management : JPM 2 Marketing intelligence & planning 2 The open business journal 2 Tourism management : research, policies, practice 2 Young consumers : insight and ideas for responsible marketers 2 Asia-Pacific Journal of Business Administration 1 Australian journal of management 1 Cross Cultural Management: An International Journal 1 Economic research 1 European Journal of Marketing 1 European journal of international management : EJIM 1 International Marketing Review 1 International journal of Chinese culture and management : IJCCM 1 International journal of business and economics 1 International journal of consumer studies 1 International journal of retail & distribution management 1 Journal of Asia Pacific business 1
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Source
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ECONIS (ZBW) 57 OLC EcoSci 34 Other ZBW resources 29 RePEc 3
Showing 1 - 10 of 123
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Mobile social commerce content, consumer emotions and behaviour
Liu, Yang; Li, Qi; Edu, Tudor; Fam, Kim Shyan; Zaharia, … - In: International journal of consumer studies 47 (2023) 4, pp. 1315-1334
Persistent link: https://www.econbiz.de/10014325965
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Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim Shyan; Waller, David; Grohs, Reinhard - In: Journal of Asia Pacific business 24 (2023) 1, pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
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Firms' sustainability marketing commitment : the roles of chief marketing officers' future focus and prosocial motivation
Thu, Nguyen N. Q.; Kadirov, Djavlonbek; Fam, Kim Shyan; … - In: Journal of macromarketing 43 (2023) 3, pp. 306-321
Persistent link: https://www.econbiz.de/10014368392
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The role of cultural differences in customer retention : evidence from the high-contact service industry
Fam, Kim Shyan; Boon Liat Cheng; Cham Tat Huei; Yi, … - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 257-288
Persistent link: https://www.econbiz.de/10014230003
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Chopsticks approach to successful cultural tourism marketing : editorial
Fam, Kim Shyan; Richard, James E.; Hiram Ting - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 3-5
Persistent link: https://www.econbiz.de/10014229948
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Sales promotion : the role of equity sensitivity
Fam, Kim Shyan; Richard, James E.; McNeill, Lisa S.; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1827-1848
Persistent link: https://www.econbiz.de/10013391139
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Modelling e-commerce customer reactions : exploring online shopping carnivals in China
Liu, Yang; Li, Qi; Edu, Tudor; Negricea, Costel-Iliuţă; … - In: Economic research 35 (2022) 1,3, pp. 3060-3082
Persistent link: https://www.econbiz.de/10014383574
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Special issue: digitalization and its impact on contemporary marketing strategies and practices
Cham Tat Huei (ed.); Cheah, Jun-Hwa (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10013258373
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Can positioning strategies help influence willingness to pay for office space? : evidence on the moderating effect of office space grade and industry sector for occupiers of leased...
Cheah, Jun-Hwa; Hiram Ting; Thaichon, Park; Fam, Kim Shyan - In: Journal of strategic marketing 29 (2021) 4, pp. 337-358
Persistent link: https://www.econbiz.de/10012515862
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Shop-hop till you drop! : the effect of the image gap on spillover patronage within retail agglomerations
Wei, Sheng; Huo, Hong; Xu, Ming; Kadirov, Djavlonbek; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012665911
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