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The importance of developing a multi-epistemological framework for studying co-creation research : a reply to Csaba
Voyer, Benhamin G.
;
Kastanakis, Minas N.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 414-415
Persistent link: https://www.econbiz.de/10011620559
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2
Commentary on "Co-creating stakeholder and brand identities : a cross-cultural consumer perspective"
Faurholt Csaba, Fabian
- In:
Journal of business research : JBR
70
(
2017
),
pp. 411-413
Persistent link: https://www.econbiz.de/10011620579
Saved in:
3
Rethinking identity in brand management
Faurholt Csaba, Fabian
;
Bengtsson, Anders
- In:
Brand culture
,
(pp. 118-135)
.
2005
Persistent link: https://www.econbiz.de/10003239369
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