Commentary on "Co-creating stakeholder and brand identities : a cross-cultural consumer perspective"
Year of publication: |
January 2017
|
---|---|
Authors: | Faurholt Csaba, Fabian |
Other Persons: | Voyer, Benjamin G. (contributor) ; Kastanakis, Minas (contributor) ; Rhode, Ann Kristin (contributor) |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 70.2017, p. 411-413
|
Subject: | Konsumentenverhalten | Consumer behaviour | Stakeholder | Markenführung | Brand management | Markenimage | Brand image | Kulturelle Identität | Cultural identity |
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