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Search: person:"Ferjani, Madiha"
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A Conjoint Approach for Consumer - and Firm-Level Brand Valuation
Jedidi, Kamel
-
2011
Persistent link: https://www.econbiz.de/10013118470
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A conjoint approach for consumer- and firm-level brand valuation
Ferjani, Madiha
;
Jedidi, Kamel
;
Jagpal, Sharan
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 846-862
Persistent link: https://www.econbiz.de/10003927150
Saved in:
3
A Conjoint Approach for Consumer- and Firm-Level Brand Valuation
Ferjani, Madiha
;
Jedidi, Kamel
;
Jagpal, Sharan
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 846-863
Persistent link: https://www.econbiz.de/10008340002
Saved in:
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