Empirical studies regarding the determinants of private investment in developing countries, including Brazil, have demonstrated the high inflation's rates negative impact on investment. However, the recent Brazilian's experience clearly shows that stabilization is not capable of recovering...

Purpose This paper aims to explore brain-based differences in national and own-label brands perceptions. Because price is a differentiating characteristic, able to discriminate between national and own-label brands, its influence is also studied. Design/methodology/approach The study uses the...