Neural imprints of national brands versus own-label brands
Year of publication: |
2016
|
---|---|
Authors: | Santos, Jose Paulo Marques dos ; Martins, Marisa ; Ferreira, Hugo Alexandre ; Ramalho, Joana ; Seixas, Daniela |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 2, p. 184-195
|
Subject: | FMRI | Consumer behaviour | Consumer neuroscience | National brands | Own-label brands | Konsumentenverhalten | Markenführung | Brand management | Markenartikel | Brand | Neurowissenschaften | Neuroscience | Markenimage | Brand image | Neuromarketing | Herkunftsbezeichnung | Designation of origin |
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