Halimi, Firdaus Firdaus; Gabarre, Serge; Rahi, Samar; … - In: Journal of Islamic Marketing 13 (2021) 11, pp. 2437-2461
Purpose: The purpose of this paper is to extend the theory of planned behaviour (TPB) to identify the factors influencing Muslim customers’ intention to revisit non-halal certified restaurants. Design/methodology/approach: A purposive sampling method was applied. Self-administered survey...