Consumers’ habitual buying behavior imposes barriers on marketers who wish to acquire new customers. In this paper, we consider one possible disruptor of consumers’ habitual buying behavior in a physical retail environment – changing product locations – and study its impact on consumer...

This chapter discusses the intersection of social relationships and consumer behavior. It describes close personal consumer-to-consumer connections such as friendships, romantic relationships, and familial relationships, primarily in the form of dyads but also considering groups, which are...