Laura, Popa Adela; Dorel, Rosca Remus; Florin, Mihoc - In: Annals of Faculty of Economics 1 (2011) 1, pp. 768-773
Although it is not commonly accepted within healthcare services industry, the importance of marketing is more and more recognized nowadays by the organizations activating in the field. Current perception resides in a series of factors as: ethical aspects involved in the delivery process; special...