Antecedents and consequences of customer retention and loyalty orientation in Romanian telecommunications market
Year of publication: |
2013
|
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Authors: | Hnatiuc, Cristian ; Mihoc, Florin |
Published in: |
The changing business landscape of Romania : lessons for and from transition economies. - New York, NY [u.a.] : Springer, ISBN 978-1-4614-6864-6. - 2013, p. 285-304
|
Subject: | Beziehungsmarketing | Relationship marketing | Rumänien | Romania | Telekommunikation | Telecommunications | Konsumentenverhalten | Consumer behaviour | Telekommunikationssektor | Telecommunications industry | Marketingmanagement | Marketing management | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention |
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