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Search: person:"Fortenberry, John L."
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Do billboard advertisements drive customer retention? : expanding the "AIDA" model to "AIDAR"
Fortenberry, John L.
;
MacGoldrick, Peter J.
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 135-147
Persistent link: https://www.econbiz.de/10012293504
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2
Nonprofit marketing : [tools and techniques]
Fortenberry, John L.
-
2013
Persistent link: https://www.econbiz.de/10013530616
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3
Receptiveness of Black Americans to outdoor advertising
Fortenberry, John L.
;
McGoldrick, Peter J.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 586-594
Persistent link: https://www.econbiz.de/10008884436
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4
Marketing tools for business executives
Fortenberry, John L.
-
2004
Persistent link: https://www.econbiz.de/10001911818
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