Marketing tools for business executives
John L. Fortenberry, Jr
| Year of publication: |
c 2004
|
|---|---|
| Authors: | Fortenberry, John L. |
| Publisher: |
Oxford, Miss. : Oxford Crest |
| Subject: | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [loc.gov] |
| Extent: | XV, 207 S graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references (p. 203-205) Product development & portfolio analysis tools -- Target marketing tools -- Consumer behavior & product promotions tools -- Environmental analysis & competitive assessment tools -- Marketing strategy & planning tools -- |
| ISBN: | 0-9717418-1-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001911818