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Moral Judgment and Market Negotiations: A Comparison of Chinese and American Managers

Ford, John B.; LaTour, Michael S.; Vitell, Scott J.; … - In: Journal of international marketing 5 (1997) 2, pp. 57-76

Persistent link: https://www.econbiz.de/10007250460

Augmented Retail Services: The Lifetime Value of Affection

Taher, Ahmed; Leigh, Thomas W.; French, Warren A. - In: Journal of business research : JBR 35 (1996) 3, pp. 217-228

Persistent link: https://www.econbiz.de/10006738135

Augmented retail services: The lifetime value of affection

Taher, Ahmed; Leigh, Thomas W.; French, Warren A. - In: Journal of Business Research 35 (1996) 3, pp. 217-228

Persistent link: https://www.econbiz.de/10005473530

Business's Environmental Responsibility in Taiwain - Moral, Legal or Negotiated

Sheng, Peihua; Chang, Linda; French, Warren A. - In: Journal of business ethics : JOBE 13 (1994) 11, pp. 887-898

Persistent link: https://www.econbiz.de/10006948810

Pricing augmented commercial services

Friedmann, Roberto - In: The journal of product innovation management : an … 4 (1987) 1, pp. 33-42

Persistent link: https://www.econbiz.de/10001046011

SEGMENTING THE SENIOR CITIZEN MARKET

Fox, Richard; French, Warren A. - In: Journal of Consumer Marketing 2 (1985) 1, pp. 61-72

Senior citizens adjust to retirement living in distinctly different manners. These adjustment mannerisms could be used as a basis for market segmentation. Although some of the potential segments might be alienated by appeals aimed solely to the elderly, others might be successfully approached by...

Persistent link: https://www.econbiz.de/10014849432