Pérez-Gálvez, Jesús Claudio; Lopez-Guzman, Tomas; … - In: International Journal of Event and Festival Management 8 (2017) 3, pp. 346-360
Purpose The purpose of this paper is the segmentation of the spectators attending a music festival in the city of Córdoba, Spain, according to their musical preferences. Design/methodology/approach In order to achieve this objective, the methodology used in the research consisted of the...