Segmentation of the spectators attending a festival based on musical preferences
Year of publication: |
2017
|
---|---|
Authors: | Pérez-Cálvez, Jesús Claudio ; Lopez-Guzman, Tomas ; Gomez-Casero, Gema ; Fruet Cardozo, Juan Vicente |
Published in: |
International journal of event and festival management. - Bingley : Emerald, ISSN 1758-2954, ZDB-ID 2551992-X. - Vol. 8.2017, 3, p. 346-360
|
Subject: | Motivation | Segmentation | Satisfaction | Córdoba | Guitar Festival | Großveranstaltung | Big event | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Musik | Music | Niederlande | Netherlands | Kundenzufriedenheit | Customer satisfaction |
-
The determinants of festival participants' event loyalty : a focus on millennial participants
Ho, Jie Min, (2022)
-
Segmenting festival visitors using psychological commitment
Lee, Jenny, (2014)
-
Modeling hedonic motive-based segments of wine festival visitors using decision tree approach
Payini, Valsaraj, (2022)
- More ...
-
Segmentation of the spectators attending a festival based on musical preferences
Pérez-Gálvez, Jesús Claudio, (2017)
-
El desarrollo económico de Paraguay : fracaso de su modelo de financiación
Fruet Cardozo, Juan Vicente, (2008)
-
Segmentation in intangible heritage of humanity (ICH) events : the Oruro Carnival
Pérez-Gálvez, Jesús Claudio, (2019)
- More ...