Purpose: One key issue to be addressed in multichannel retailing strategies has to do with ensuring the consistency of the retailer offerings between the brick-and-mortar and the online stores to offer their customers a seamless experience. This study assesses whether perceived congruence may...

During those periods when consumers' purchasing power decreases, retailers must develop commercial policies according to the new situation. In this context, promotions that may involve monetary savings for the consumer may look especially attractive. However, to propose commercial policies in...

Purpose This research involves a review of the principal aspects of the concept of perceived price fairness in consumer purchasing behaviour. Design/methodology The research reviews the principal aspects of perceived price fairness analysed in the literature. First, it tackles the dimensions of...