Gandhi, Surjit Kumar; Sachdeva, Anish; Gupta, Ajay - In: Journal of Advances in Management Research 16 (2019) 1, pp. 91-122
Purpose: The purpose of this paper is to investigate the role played by service quality (SQ) in manufacturer–distributor working partnerships in the context of Indian small and medium enterprises (SMEs), and present two models which propose and validate that contributions toward SQ, made by...