Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Gangadharan, Nakul"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising effects
2
Fernsehprogramm
2
Product Placement
2
Product placement
2
Television programme
2
Werbewirkung
2
reality shows
2
Bigg Boss
1
Brand/product placements
1
Consumer behaviour
1
Credibility
1
Emotion
1
Glaubwürdigkeit
1
India
1
Indien
1
Konsumentenverhalten
1
brand placements
1
content analysis
1
embedded marketing
1
placement appeal
1
product placements
1
source credibility
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Gangadharan, Nakul
2
Jayapal, Jegan
2
Natarajan, Thamaraiselvan
2
Jegan, Sinthubairavi
1
Thamaraiselvan, Poongkundran
1
Published in...
All
Journal of promotion management : innovations in planning and applied research
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Jegan, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
Saved in:
2
The television cult : prevalence of brand placements in an Indian reality show
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Gangadharan, …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 971-997
Persistent link: https://www.econbiz.de/10012623360
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
