Common pricing plans for pricing digital goods and services that are consumed in multiple units repeatedly over time include a simple per-unit plan (also called "pay as you go" or usage-based pricing), a per-period plan ("all you can eat buffet" or membership pricing), and a combination of the...

Two and three-part tariffs are widely used, for selling goods, to compensate workers, and in procurement contracts. They are practical alternatives to complex non-linear tariffs in on-demand services and technology industries and are more profitable than the restrictive per-unit and...

The literature on grocery store loyalty views a consumer as possessing store loyalty toward a particular store for her or his overall shopping needs. In this study, we examine store loyalty as a category-specific trait, i.e., a consumer could be loyal to Store A in category 1, but loyal to Store...

Increased sales due to promotions could be at the expense of competitors: such sales come from consumers with relatively weak brand preferences. However, increased sales from brand loyal consumers could well cannibalize sales of the promoted brand. An unintended consequence of promotions is that...