Goel, Pooja; Garg, Aashish; Sharma, Anuj; Rana, Nripendra P. - In: International Journal of Bank Marketing 40 (2021) 5, pp. 992-1016
Purpose: Several industries including banking are booming because of COVID-19. However, it is still unknown whether this growth is momentary or permanent in nature. Hence, this study aims to identify the role of health-related concerns and trust as stimuli on M-payment loyalty....