Purpose – This paper aims to investigate the authenticity concept and its antecedents and consequences within the context of museums. Design/methodology/approach – A higher-order scale of authenticity is developed and then tested for reliability and validity using a sample of museum...

A comprehensive market research study conducted at a heritage tourism site to ascertain visitor expectations, experiences and satisfaction. The study includes visitor trends and provides strategies for marketing and repositioning

Purpose – The purpose of this paper is to examine Western consumers' levels of general environmental knowledge and specific knowledge related to carbon offsets and the relationships between specific types of environmental knowledge and consumers' related behaviors. Design/methodology/approach...