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Search: person:"Gatignon, H."
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Theorie
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11
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English
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Gatignon, Hubert A.
68
Anderson, Erin
11
Robertson, Thomas S.
9
Soberman, David A.
6
Bowman, Douglas
4
Gatignon, H.
4
Anderson, Philip
3
Gotteland, David
3
Haon, Christophe
3
Tushman, Michael L.
3
Vanden Abeele, Pierre
3
Christen, Markus
2
Eliashberg, Jehoshua
2
Gatignon, Aline
2
Gatignon, Hubert
2
Goldenberg, Jacob
2
Lajos, Joseph
2
Lecocq, Xavier
2
Libai, Barak
2
Muller, Eitan
2
Parker, Philip M.
2
Pauwels, Koen
2
Robertson, T.S.
2
Smith, Wendy
2
Sorescu, Alina
2
Vosgerau, Joachim
2
Xiang, Yi
2
Abelle, P.V.
1
Chatterjee, Rabikar
1
Devinney, Timothy Michael
1
Fein, A.J.
1
Fein, Adam J.
1
Hanssens, Dominique M.
1
Helsen, Kristiaan
1
Le Nagard, Emmanuelle
1
Lodish, Leonard M.
1
Ngobo, Paul-Valentin
1
Parker, P.
1
Pekovic, Sanja
1
Roberston, Thomas S.
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Faculty & research / Insead : working paper series
18
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
11
R&D / INSEAD / INSEAD
7
SAGE library in business and management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
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3
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2
Handbook of new institutional economics
2
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2
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1
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1
International journal of forecasting
1
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1
Journal of retailing
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Recherche et applications en marketing
1
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1
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1
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1
Research and the development of pedagogical materials : working papers
1
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1
The effects of communication on consumers : special issue
1
The journal of business & industrial marketing
1
The journal of law, economics, & organization
1
The profit impact of marketing strategy project : retrospect and prospects
1
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Source
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ECONIS (ZBW)
68
OLC EcoSci
4
Showing
1
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10
of
72
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1
The effect of marketing breadth and competitive spread on category growth
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
- In:
Production and operations management : the flagship …
31
(
2022
)
2
,
pp. 622-644
Persistent link: https://www.econbiz.de/10013163964
Saved in:
2
Manipulating consumers is not marketing : a commentary on Cass R. Sunstein’s “Fifty shades of manipulation”
Gatignon, Hubert A.
;
Le Nagard, Emmanuelle
-
2015
Persistent link: https://www.econbiz.de/10011409982
Saved in:
3
Les comportements éthiques et ceux contrevenant aux principes déontologiques de la recherche dans le processus de publication
Gatignon, Hubert A.
- In:
Recherche et applications en marketing
34
(
2019
)
2
,
pp. 67-79
Persistent link: https://www.econbiz.de/10012113800
Saved in:
4
Why customers upgrade their reserved options : the impact of the reservation gap
Yao, Dai
;
Yang, Haiyang
;
Gatignon, Hubert A.
-
2014
Persistent link: https://www.econbiz.de/10010482264
Saved in:
5
How competitive marketing expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
-
2013
Persistent link: https://www.econbiz.de/10009793455
Saved in:
6
Explaining cross-country differences in the effects of R&D expenditures on risk and stock returns
Ngobo, Paul-Valentin
;
Gatignon, Hubert A.
-
2012
Persistent link: https://www.econbiz.de/10009704668
Saved in:
7
Special issue: a marketing perspective on business models
Gatignon, Hubert A.
(
ed.
);
Lecocq, Xavier
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011824737
Saved in:
8
A marketing perspective on business models
Gatignon, Hubert A.
;
Lecocq, Xavier
;
Pauwels, Koen
; …
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
3/4
,
pp. 85-89
Persistent link: https://www.econbiz.de/10011824739
Saved in:
9
Customer orientation and organizational innovation : the case of environmental management practices
Pekovic, Sanja
;
Rolland, Sylvie
;
Gatignon, Hubert A.
- In:
The journal of business & industrial marketing
31
(
2016
)
7
,
pp. 835-848
Persistent link: https://www.econbiz.de/10011564085
Saved in:
10
Making innovation last : sustainable strategies for long term growth
Gatignon, Hubert A.
;
Gotteland, David
;
Haon, Christophe
-
2016
Persistent link: https://www.econbiz.de/10011383407
Saved in:
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