Gesell, Claudia; Glas, Andreas Herbert; Essig, Michael - In: Journal of Business & Industrial Marketing 37 (2021) 5, pp. 945-960
Purpose: The purpose of this paper is to examine how communication with suppliers influences performance during production ramp-up. Often, time, cost or quality targets are missed in production ramp-ups while the number and frequency of ramp-ups is further increasing. The goal of this paper is...