Stealth marketing is a tactic that has been developed by businesses as a response to the difficult marketing environment that marketers face today . Recently, "Ambush Marketing" has become a popular topic of discussion among marketers. In 1994, at the Olympic Games in Los Angeles, an ambush...

The foundations of economic expansion are the economic system and the market economy. The business climate has grown very dynamic and risky in recent years as a result of fundamental shifts in the market . Managers and operators of department shops and athletic goods manufacturing organizations...

Today, a company's success hinges on its ability to cultivate and maintain positive relationships with its customers. One of the most vital parts of sports marketing is communication. One of the most influential marketing methods is communicative marketing, which reveals an enterprise's ability...