The Morality of Ambush Marketing and Its Impact on Sports Organizations' Reputations
Year of publication: |
2022
|
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Authors: | Hamedani, Saghar ; Ghiasi, Nazi |
Publisher: |
[S.l.] : SSRN |
Subject: | Ethik | Ethics | Reputation | Sportmarketing | Sports marketing | Guerilla-Marketing | Guerilla marketing | Firmenimage | Corporate reputation | Wirtschaftsphilosophie | Philosophy of economics | Sportveranstaltung | Sport event | Sportorganisation | Sport organization |
Extent: | 1 Online-Ressource (3 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Conference on Industrial Marketing, 2022 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2022 erstellt |
Other identifiers: | 10.2139/ssrn.4232567 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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