Deleersnyder, B.; Geyskens, I.; Gielens, K.; Dekimpe, M.G. - Erasmus Research Institute of Management (ERIM), ERIM … - 2002
During the past decade, irrational exuberance has turned into a possibly equally irrational pessimism about what the Internet can accomplish. The fear of getting ruined through cannibalization losses has recently deterred many firms from deploying the Internet as a distribution channel. But do...