Giovannetti, Marta; Cardinali, Silvio; Sharma, Piyush - In: Journal of Business & Industrial Marketing 36 (2020) 4, pp. 615-629
Purpose: This paper aims to explore the impact of salespeople’s goal orientation and self-regulatory mode on their performance through sales ambidexterity and sales technology infusion (STI) using a sales technology ecosystem approach. Design/methodology/approach: This paper adopts a...