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Search: person:"Gnibba-Yukawa, Kumiko"
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Decker, Reinhold
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Gnibba-Yukawa, Kumiko
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The journal of product innovation management : an international publication of the Product Development & Management Association
3
Marketing : ZFP ; journal of research and management
2
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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ECONIS (ZBW)
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Robust testing of the utility-based high-technology product sales forecasting models proposed by Decker and Gnibba-Yukawa (2010)
Goodwin, Paul
;
Meeran, Sheik
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 211-218
Persistent link: https://www.econbiz.de/10010219678
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2
Comments on the model testing by Goodwin and Meeran (2012) : comparison of the utility-based and the Gompertz curve approach for high-technology product sales forecasting
Gnibba-Yukawa, Kumiko
;
Decker, Reinhold
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 219-228
Persistent link: https://www.econbiz.de/10010219679
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3
Sales forecasting in high-technology markets : a utility-based approach
Decker, Reinhold
;
Gnibba-Yukawa, Kumiko
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 115-129
Persistent link: https://www.econbiz.de/10003937646
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4
Can All Brands Innovate in the Same Way? A Typology of Brand Position and Innovation Effort
Decker, Reinhold
;
Gnibba-Yukawa, Kumiko
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10008348990
Saved in:
5
Konsumentenforschung im Web 2.0 : Analyse von Online-Rezensionen zur kundenorientierten Produktgestaltung
Decker, Reinhold
;
Gnibba-Yukawa, Kumiko
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
2
,
pp. 117-136
Persistent link: https://www.econbiz.de/10003857655
Saved in:
6
Konsumentenforschung im Web 2.0 — Analyse von Online-Rezensionen zur kundenorientierten Produktgestaltung.
Decker, Reinhold
;
Gnibba-Yukawa, Kumiko
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
2
,
pp. 117-136
Persistent link: https://www.econbiz.de/10008269544
Saved in:
7
Konsumentenforschung in Web 2.0 : quantitative Analyse digitaler Kundenmeinungen am Beispiel der Mobiltelefonindustrie
Decker, Reinhold
;
Gnibba-Yukawa, Kumiko
-
2008
Persistent link: https://www.econbiz.de/10003863257
Saved in:
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