Pérez-Gálvez, Jesús Claudio; Gomez-Casero, Gema; … - In: International Journal of Event and Festival Management 10 (2019) 2, pp. 81-94
Purpose: The purpose of this paper is to characterize the international tourists who visit a cultural event, such as the Oruro Carnival (Bolivia), that is catalogued as Intangible Cultural Heritage of Humanity by UNESCO. Design/methodology/approach: To achieve this purpose, a segmentation is...