Purpose - This study aims to analyze planned behavior theory (PBT) of in the female segment of students to identify variables that influence the decision to acquire an intelligent telephone.Methodology - The study was applied to 384 students of the University of Guadalajara, performing...

The study aims to conceptually determine the process by which the business model, customer needs, and innovation management relate with entrepreneurial competitiveness. The method is based on documented research and it covers five areas; Area I: Business Model, which involves a proposal of added...

The purpose of this research was to determine the Internationalization and its influence on the competitiveness that SMEs manufacturing companies have in Guadalajara, Mexico. The collected information is analyzed and identified the results are interpreted. Internationalization was the...

Mexico and China have used trade liberalization as a growing strategy. Trade liberalization has freed companies to prepare themselves for international competition, which does not always mean just and equitable trade. The textile industry - one of the most important economic branches worldwide -...