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Search: person:"Gonzalez-Zapatero, Carmen"
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Lannelongue, Gustavo
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Gonzalez-Zapatero, Carmen
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Ferreira, Luís Miguel D. F.
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of production economics
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ECONIS (ZBW)
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Using fit perspectives to explain supply chain risk management efficacy
González-Zapatero, Carmen
;
González-Benito, Javier
; …
- In:
International journal of production research
59
(
2021
)
17
,
pp. 5272-5283
Persistent link: https://www.econbiz.de/10012625857
Saved in:
2
Understanding how the functional integration of purchasing and marketing accelerates new product development
Gonzalez-Zapatero, Carmen
;
Gonzalez-Benito, Javier
; …
- In:
International journal of production economics
193
(
2017
),
pp. 770-780
Persistent link: https://www.econbiz.de/10011758645
Saved in:
3
Antecedents of functional integration during new product development : the purchasing-marketing link
Gonzalez-Zapatero, Carmen
;
Gozalez-Benito, Javier
; …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 47-59
Persistent link: https://www.econbiz.de/10011447490
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