Search Results - person:"Goodrich, Kendall"

Understanding business student retention during Covid-19 : roles of service quality, college brand, and academic satisfaction, and stress

Swani, Kunal; Wamwara, Wakiuru; Goodrich, Kendall; … - In: Services marketing quarterly 43 (2022) 3, pp. 329-352

Persistent link: https://www.econbiz.de/10013352807

Introduction : advancing understanding of mobile applications in marketing

Dinsmore, John; Swani, Kunal; Goodrich, Kendall; Konus, Umut - In: Journal of business research : JBR 126 (2021), pp. 361-362

Persistent link: https://www.econbiz.de/10012494323

How to connect with your best student prospects : saying the right things, to the right students, in the right media

Goodrich, Kendall; Swani, Kunal; Munch, James M. - In: Journal of marketing communications 26 (2020) 4, pp. 434-453

Persistent link: https://www.econbiz.de/10012203484

Will college students take a stand? Effects of health orientations on purchase decision factors for standing desks

Goodrich, Kendall; Benden, Mark; Munch, James; Wamwara, … - In: Journal of Product & Brand Management 30 (2020) 7, pp. 949-963

Purpose: This study aims to examine the impact of college students’ health and wellness orientations on the perceived importance of health benefits for an innovative new brand of standing desk, which is hypothesized to positively affect students’ attitudes and intentions. Research in this...

Persistent link: https://www.econbiz.de/10012413394

Consumer reactions to intrusiveness of online-video advertisements : do length, informativeness, and humor help (or hinder) marketing outcomes

Goodrich, Kendall; Schiller, Shu Z.; Galletta, Dennis - In: Journal of advertising research 55 (2015) 1, pp. 37-50

Persistent link: https://www.econbiz.de/10010520794

The gender gap : brain-processing differences between the sexes shape attitudes about online advertising

Goodrich, Kendall - In: Journal of advertising research 54 (2014) 1, pp. 32-43

Persistent link: https://www.econbiz.de/10010354593

How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences

Goodrich, Kendall; Mooij, Marieke K. de - In: Journal of marketing communications 20 (2014) 1/2, pp. 103-116

Persistent link: https://www.econbiz.de/10010244649

How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences

Goodrich, Kendall; Mooij, Marieke K. de - In: Word of mouth and social media, (pp. 102-115). 2014

Persistent link: https://www.econbiz.de/10010409806

Let them play! : active learning in a virtual world

Schiller, Shu Z.; Goodrich, Kendall; Gupta, Pola B. - In: Information systems management 30 (2013) 1, pp. 50-62

Persistent link: https://www.econbiz.de/10009792051

Effects of age and time of day on Internet advertising outcomes

Goodrich, Kendall - In: Journal of marketing communications 19 (2013) 4, pp. 229-244

Persistent link: https://www.econbiz.de/10010187617