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Search: person:"Greyser, Stephen"
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Greyser, Stephen A.
67
Urde, Mats
12
Balmer, John M.T.
10
Balmer, John M. T.
9
Bursk, Edward C.
3
Farrelly, Francis
3
Greyser, Stephen
3
Okada, Isao
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Bauer, Raymond Augustine
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Cortsen, Kenneth
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Diamond, Steven L.
2
Jenster, Per
2
Kanter, Donald L.
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Stuart, Helen
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1
FARRELLY, FRANCIS
1
Fuentes Fernández, Juan
1
GREYSER, STEPHEN A.
1
Gale, Christopher
1
Greyser, Stephen A
1
Illia, Laura
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1
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1
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Working papers / Harvard Business School, Division of Research
8
Management Decision
7
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4
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
3
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3
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2
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Journal of sport management : the official journal of the North American Society of Sport Management
2
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2
Working paper series / Bradford University School of Management
2
California management review
1
Consumerism : a new force in society : Proceedings of a conference cosponsored by the College of Commerce and Business Administration of the Univ. of Illinois at Urbana Champaign and the James S. Kemper Foundation of Chicago
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Corporate Communications: An International Journal
1
Corporate communications : an international journal
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Harvard Business School Research Paper Series # 14-029
1
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1
Journal of Advertising Research
1
Journal of Business Ethics
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1
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
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1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Operations research, Management science : OR MS ; the international literature digest
1
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1
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1
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1
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Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships
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ECONIS (ZBW)
39
Other ZBW resources
12
OLC EcoSci
11
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7
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LALIGA - from a soccer competition organizer to a global player in the sports and entertainment industry
Greyser, Stephen A.
;
Cortsen, Kenneth
;
Fuentes …
-
2023
Persistent link: https://www.econbiz.de/10014466498
Saved in:
2
MLS as a sports product - the prominence of the world's game in the U.S.
Greyser, Stephen A.
;
Cortsen, Kenneth
-
2021
Persistent link: https://www.econbiz.de/10012586367
Saved in:
3
After the carnival : key factors to enhance olympic legacy and prevent olympic sites from becoming white elephants
Okada, Isao
;
Greyser, Stephen A.
-
2018
Persistent link: https://www.econbiz.de/10012013331
Saved in:
4
Corporate sponsorship in culture : a case of partnership in relationship building and collaborative marketing by a global financial institution and a major art museum
Lund, Ragnar
;
Greyser, Stephen A.
-
2015
Persistent link: https://www.econbiz.de/10011543534
Saved in:
5
What does your corporate brand stand for?
Greyser, Stephen A.
;
Urde, Mats
- In:
Harvard business review : HBR
97
(
2019
)
1
,
pp. 80-89
Persistent link: https://www.econbiz.de/10011980432
Saved in:
6
Conflicts of college conference realignment : pursuing revenue, preserving tradition, and assessing the future
Kogan, Vadim
;
Greyser, Stephen A.
-
2014
Persistent link: https://www.econbiz.de/10010258683
Saved in:
7
The Nobel Prize : a "heritage-based" brand-oriented network
Urde, Mats
;
Greyser, Stephen A.
-
2014
Persistent link: https://www.econbiz.de/10010411508
Saved in:
8
NBC and the 2012 London Olympics : unexpected success
Greyser, Stephen A.
;
Kogan, Vadim
-
2013
Persistent link: https://www.econbiz.de/10010188448
Saved in:
9
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
10
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
Saved in:
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