What does your corporate brand stand for?
Stephen A. Greyser, Mats Urde
| Year of publication: |
January-February 2019
|
|---|---|
| Authors: | Greyser, Stephen A. ; Urde, Mats |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 97.2019, 1, p. 80-89
|
| Subject: | Markenartikel | Brand | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011980432