Search Results - person:"Grimes, Anthony"

Service robots in long-term care : a consumer-centric view

Kipnis, Eva; McLeay, Fraser; Grimes, Anthony; De … - In: Journal of service research 25 (2022) 4, pp. 667-685

Persistent link: https://www.econbiz.de/10013396032

When pretesting corporate social responsibility advertising can mislead : feelings vs attitudes

Han, Joon Hye; Grimes, Anthony; Davies, Gary - In: Corporate communications : an international journal 28 (2023) 6, pp. 924-942

Persistent link: https://www.econbiz.de/10014493933

Stepping out of the shadows : supporting actors' strategies for managing end-user experiences in service ecosystems

Story, Victoria; Zolkiewski, Judy; Verleye, Katrien; … - In: Journal of business research : JBR 116 (2020), pp. 401-411

Persistent link: https://www.econbiz.de/10012257633

Recency effects in the buffering of negative news by corporate social responsibility advertising

Han, Joon Hye; Davies, Gary; Grimes, Anthony - In: Corporate Communications: An International Journal 26 (2020) 2, pp. 382-402

Purpose: Drawing from the theory of how relevant items are processed in memory when making judgements, this study aims to test for recency effects between CSR advertising and related, negative news on how a company is perceived and the explanatory roles of environmentalism, attribution and both...

Persistent link: https://www.econbiz.de/10012411216

A typology of consumers based on money attitudes after major recession

Hampson, Daniel P.; Grimes, Anthony; Banister, Emma; … - In: Journal of business research : JBR 91 (2018), pp. 159-168

Persistent link: https://www.econbiz.de/10011902879

How claim specificity can improve claim credibility in green advertising : measures that can boost outcomes from environmental product claims

Ganz, Benjamin; Grimes, Anthony - In: Journal of advertising research 58 (2018) 4, pp. 476-486

Persistent link: https://www.econbiz.de/10011966631

Memory Enhances the Mere Exposure Effect

Stafford, Tom; Grimes, Anthony - In: Psychology & marketing 29 (2012) 12, pp. 995-1004

Persistent link: https://www.econbiz.de/10010042256

Memory enhances the mere exposure effect

Stafford, Tom; Grimes, Anthony - In: Psychology & marketing 29 (2012) 12, pp. 995-1003

Persistent link: https://www.econbiz.de/10009691195

Involvement and the influence of online third-party endorsements

Williams, Russell; Grimes, Anthony - In: International journal of internet marketing and … 6 (2010) 1, pp. 65-84

Persistent link: https://www.econbiz.de/10003938231

Involvement and the influence of online third-party endorsements

Williams, Russell; Grimes, Anthony - In: International journal of internet marketing and … 6 (2010) 1, pp. 65-84

Persistent link: https://www.econbiz.de/10009850615