Grossberg, Kenneth Alan - In: Strategy & Leadership 46 (2018) 4, pp. 44-47
Purpose: Maor Zlotzever, a 32-year-old Israeli entrepreneur, was inspired to devote himself to his startup, Axios, by a youthful dream of giving customers genuine value that will improve lives. Design/methodology/approach: This case looks at an entrepreneurial non-profit innovator diversifying...