Marketing's moment of truth : in search of a new solution
Kenneth Alan Grossberg
| Year of publication: |
2015
|
|---|---|
| Authors: | Grossberg, Kenneth Alan |
| Published in: |
Waseda business & economic studies. - Tokyo : [Verlag nicht ermittelbar], ISSN 0388-1008, ZDB-ID 876944-8. - Vol. 51.2015, p. 1-16
|
| Subject: | Marketing | social media marketing | marketing automation | digital marketing | innovation | Marketingmanagement | Marketing management | USA | United States | Online-Marketing | Internet marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012155184