Damay, Coralie; Guichard, Nathalie; Clauzel, Amélie - In: Young Consumers 15 (2014) 2, pp. 167-177
Purpose – This research aims to evaluate young consumers’ knowledge of everyday product prices. Despite a large body of research on the child as consumer, few studies examine price. Design/methodology/approach – The study employs a quantitative methodology and administered questionnaires...