Comportement du consommateur : fondamentaux, nouvelles tendances et perspectives
Amélie Clauzel, Nathalie Guichard et Caroline Riché ; avel la collaboration de Marie-Hélène de Laender
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Clauzel, Amélie ; Guichard, Nathalie ; Riché, Caroline |
| Publisher: |
Paris : Vuibert |
| Subject: | Konsumentenverhalten | Consumer behaviour | Frankreich | France |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | III, 283 Seiten Illustrationen 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | French |
| ISBN: | 978-2-311-40249-0 ; 2-311-40249-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011573466