Khashab, Basel; Gulliver, Stephen; Ayoubi, Rami; … - In: Journal of Enterprise Information Management 35 (2022) 6, pp. 1639-1657
Purpose Most Higher Education Institutions (HEIs) have silos of distributed processes, which adds to the confusion and conflict concerning the Customer Relationship Management (CRM), desires, expectation and needs (DEN). Where possible, in order to maximise resource impact and minimise...