Persuasive technology and users acceptance of e-commerce : users perceptions of website persuasiveness
Year of publication: |
2014
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Authors: | Alhammad, Muna M. ; Gulliver, Stephen R. |
Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 12.2014, 2, p. 1-13
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Subject: | Consumer Behaviour | e-Commerce | Perceived Persuasiveness | Persuasive Technology | Technology Acceptance | UTAUT2 | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Electronic Commerce | E-commerce | Website | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
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