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Adoption of Really New Products : Retro Appearance and the Bandwagon Effect
Gumus, Burcu
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2018
The literature has paid far too little attention to the potential impact of retro appearance and bandwagon effect on the adoption of really new products. By integrating the retro appearance and bandwagon perspectives, we aim to contribute to the understanding of adoption of really new products....
Persistent link: https://www.econbiz.de/10012912601
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'Sustaining Competitive Advantage : Turk Telekom'
Ozturkcan, Selcen
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2017
This case covers 'market scan/scenarios', 'internal analysis,' and 'strategic fit' from phase 1 of the marketing strategy blueprint (see Chapter 1, Figure 1.8). It primarily focuses on the question: 'Where are we now?'
Persistent link: https://www.econbiz.de/10012955556
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