'Sustaining Competitive Advantage : Turk Telekom'

This case covers 'market scan/scenarios', 'internal analysis,' and 'strategic fit' from phase 1 of the marketing strategy blueprint (see Chapter 1, Figure 1.8). It primarily focuses on the question: 'Where are we now?'

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Year of publication:	2017
Authors:	Ozturkcan, Selcen
Other Persons:	Gumus, Burcu (contributor)
Publisher:	[2017]: [S.l.] : SSRN
Subject:	Wettbewerbsvorteil \| Competitive advantage \| Nachhaltige Entwicklung \| Sustainable development

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Extent:	1 Online-Ressource (9 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Chapter in: Case in Strategic Marketing: Creating Competitive Advantage (3rd Ed), Edited by Doug West, John Ford & Essam Ibrahim, P.519-525, Oxford University Press, ISBN 978-0-19-968409-0 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2015 erstellt
Source:	ECONIS - Online Catalogue of the ZBW

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