Livestream technology is increasingly transforming consumers’ online shopping experience, as it enables streamers to perform real-time product presentation while interacting with a large number of consumers to sell those products. In this research, we address how livestream selling platforms...

In sponsored search advertising, keywords serve as an essential bridge linking advertisers, search users and search engines. Advertisers have to deal with a series of keyword decisions throughout the entire lifecycle of search advertising campaigns. This paper proposes a multi-level and...