Fu, Guoqun; Li, Yang; Fei, Xianzheng - In: Journal of Contemporary Marketing Science 1 (2018) 1, pp. 163-175
Purpose: The purpose of this paper is to investigate the evolution of wedding-related consumption of urban families in China during the past 50 years. Design/methodology/approach: This study used qualitative and quantitative approaches to collect and analyse data from 157 families in China....