Preko, Alexander; Mohammed, Iddrisu; Gyepi-Garbrah, … - In: Journal of Islamic Marketing 12 (2020) 1, pp. 124-144
Purpose: This study aims to present the push-pull motives of Islamic tourism and how these provide the basis for promoting and developing Islamic tourism practices in Ghana’s tourism industry. As Islamic tourism is considered as a niche market with new needs and wants globally, this study...